The Sharjah Commerce and Tourism Development Authority (SCTDA) is continuing to try to create a stronger foothold in the tourist market in Northern Europe.

In 2020, SCTDA will launch a number of new attempts to entice more tourists from the region, beginning with its participation in Finland’s upcoming Matka Nordic Travel Fair, which is being held in Helsinki.

The latest edition is running from 15th to 19th January, marking the second year in a row that SCTDA has taken part in the premier international travel event.

The 2020 event will see SCTDA showcasing the diverse range of tourism offerings in Sharjah, including exciting adventures, first-class hotels and many fun activities, to promos and special packages designed to appeal to travellers from Northern Europe.

The Matka Nordic Travel Fair takes place over five days and is a chance for SCTDA to increase awareness of the hospitality and beauty of the emirate and what Sharjah has to offer as one of the main tourist destinations of the GCC.

Delegates from SCTDA are to display the major hospitality projects that have been launched in order to put the industry on the fast track and increase its competitiveness on the international level.

The number of hotel rooms within Sharjah is expected to double over the course of the next five years so as to support the influx of new visitors to the city.

As many as 34 new hotel facilities with a combined total of 5,700 rooms are also set to be added to the current numbers in the same time period.

In addition to the one-of-a-kind tourism projects and big hospitality developments in Sharjah, SCTDA is also going to emphasise its main strategies for promoting Sharjah as an international family holiday destination all year round.

As the biggest travel and tourism exhibition within Northern Europe, the Matka Nordic Travel Fair is a strategic and important platform for SCTDA to display the emirate’s diverse tourism product range, according to SCTDA’s chairman H.E. Khalid Jasim Al Midfa.

The participation will continue the attempts to raise the profile of the emirate as a leading tourist destination for visitors from countries all over the world, according to Al Midfa.

Over 578,000 travellers from Europe were welcomed by Sharjah in 2018, a rise of 24% from the 468,000 tourists that visited the emirate the year before.

The global event will see the delegates from SCTDA joined by executives from the Sharjah International Airport Authority, the Environment and Protected Areas Authority, Radisson Blu Resort Sharjah, The Act Hotel and Wasel Tours.

Also in attendance are executives from TravTalk magazine, Sharjah Expo, Sheraton Sharjah Beach Resort & Spa, Coral Beach Hotel and Orient Tours.

Anyone who is intending to travel from Northern Europe to the UAE should take out travel insurance before they begin their journey.

Comprehensive travel insurance policies can cover everything from cancelled flights and lost luggage to accident and illness overseas, ensuring financial protection from unexpected events.


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