The momentum of the tourist industry in Dubai has been accelerated by a surge in visitors over the summer season, with 12.08 million overnight visitors from overseas being welcomed by the city in the first nine months of 2019.
The Department of Tourism and Commerce Marketing (Dubai Tourism) has released its latest figures, which show a strong increase of as much as 4.3% in comparison to the same time period in 2018.
This was supported by extremely participatory contributions from markets both established and new.
This has further stimulated the GDP impact of Dubai, showcasing the impressive consistency of its commitment to changing to respond to competitors from all over the world.
More than 1.23 million visitors came to Dubai in just the month of September last year, an above-average market increase of no less than 7.3%.
This coincided with the emirate also coming at number four in the list of the world’s most visited city for the fifth consecutive year in Mastercard’s ‘Global Destination Cities Index 2019’.
The figures demonstrate that Dubai is succeeding in its efforts to continually renew its attractiveness as a leading destination for tourists from all over the world.
The market-specific multi-dimensional strategies employed by Dubai Tourism continue to demonstrate real results, as do its customised campaigns.
These campaigns highlight Dubai’s skill for reinvention and for remaining in the consciousness of both repeat and new visitors across standard strongholds such as India, Oman, Saudi Arabia and the UK.
China is still the world’s biggest driver of tourism volume, and these five nations surpassed the threshold of five million in the first three quarters of this year.
India is still the leading source market for Dubai, with more than 1.39 million visitors between from January through to September, demonstrating just how effective the promotional activities launched by Dubai Tourism have been.
These activities include campaigns across broadcast and digital platforms, and the continuing success of its collaboration with Bollywood star Shah Rukh Khan, which has already won a number of awards.
The decision by the federal government to exempt anyone under the age of 18 from having to pay visa fees in summertime has also been capitalised on by Dubai Tourism.
The share of Indian families that have children has increased substantially by 13% to 45% in the first nine months of the year.
Saudi Arabia continues to be the GCC’s biggest traffic volume generator, with more than 1.25 million visitors and a year-on-year rise of 2%.
This was primarily caused by the KSA National Day holiday, which took place on 23rd September and saw an enormous rise of 36% in arrivals from Saudi Arabia compared to the 2018 holiday period.
The third biggest source market for Dubai remains the UK, thanks to perennial market-activity series such as seasonal promotions and campaigns and destination partnerships with stalwarts in the media, publishing and travel sectors.
Anyone intending to travel to Dubai or anywhere else in the United Arab Emirates should first take out travel insurance.
Travel insurance ensures that unexpected events such as losing luggage or flights being cancelled do not cause travellers undue financial problems.
